The legend of Mossy Oak began in 1986, when an enterprising young hunter/outdoorsman, Toxey Haas, recognized that the colors and textures found in a fistful of dirt held a lot of potential. Specifically, the power to completely alter the design of hunt clothing, and our ability to get closer to game. Haas, of course, was absolutely right.
The company’s first patterns—Bottomland, Greenleaf, original Treestand, Full Foliage, and Fall Foliage—used natural elements and colors, and electrified the camouflage industry with specialized designs that allowed hunters to truly blend into their natural surroundings. And the ball kept rolling.
It wasn’t long before the company’s development team realized shadows are the most-common element of nature. Mossy Oak’s first “shadow series” pattern was Break-Up, which revolutionized the way people thought about camo. Break-Up was much more effective at concealment in a wide variety of hunting situations, and quickly became a best-seller.
As technology improved in digital imagery and printing techniques, so did the Mossy Oak patterns. Camo soon became ultra-realistic, with enhanced 3-D effects. As proof, legendary Break-Up was redesigned in 2002 as New Break-Up, soon followed by others including the stalwart spring pattern Obsession in 2004, followed in 2005 by Brush—currently a staple for Western big game hunters. Then came Duck Blind in 2007, and a year later, Treestand. By any standards, Mossy Oak was on a roll.
For 2015, Mossy Oak introduced Break-Up Country. The versatile pattern is the answer to a rather difficult question: No matter where you’re hunting across the country, what pattern can you carry to ensure your camo needs will be covered? Check out the pattern in an image below..
Mossy Oak is, first and foremost, a camouflage brand. However, since its humble beginnings, it’s become much, much more than that. Today its core consumer not only wears Mossy Oak camo for concealment in the woods, but also in their daily lives—as a representation of their love for the outdoors and the hunting lifestyle. This is, of course, a testament to what has become a truly legendary outdoor company—one that today reaches far beyond camouflage, far beyond helping all of us look more like that small handful of dirt. But maybe the best part is the company hasn’t forgotten those humble beginnings. Or the life-changing power of the outdoor lifestyle it continues to help celebrate and foster.
5 Questions With Mossy Oak’s Toxey Haas
If you could spend a few minutes with Mossy Oak founder and CEO Toxey Haas, what would you say? What questions would you ask? Sportsman’s Guide recently did just that, and here’s what we came up with: Five questions, and their candid, honest answers, from the humble, introspective, 55-year-old outdoorsman who hails from West Point, Mississippi.
SG: Regarding camouflage, what do you believe is your biggest accomplishment to date and why?
Toxey Haas: “I have to be honest; I can’t put just one Mossy Oak pattern clearly up on a pedestal. However, if I HAD TO pick just one out of all of them—a pattern that changed our lives and definitely most-revolutionized the hunting industry—it would be Original Break-Up.”
SG: Aside from utilizing a great camo system, what are three things any outdoorsman can do to become a more-effective hunter?
Toxey Haas: “It’s not just your clothing but you, the person. To be the most-effective hunter you can be you must have perpetual consciousness of sunlight and shadows, the wind/thermals, and noise levels, as well as be able to formulate a smart entry and exit strategy. Overall, your careful preparations, combined with your thoughts and actions in the field, should help you BECOME camouflage—don’t just wear it and expect that alone to make you more successful.”
SG: What are a few of the most-important lessons you learned while developing successful camo patterns?
Toxey Haas: “The most important lessons for me have never been the camouflage, but rather, the people. The team. The people you surround yourself with. There is nothing more enriching in life than to be surrounded by people who genuinely believe in you—and you in them. Not just talking about it, but honestly, truly do it. Yes, I may be tasked with leading the way, but everything we do at Mossy Oak is truly a collaborative, team effort—and this is especially true when it comes to camouflage designs and patterns. The end result doesn’t just make us better hunters, but represents our lifestyle to the world—proudly!”
SG: What does the future of camouflage look like in your wildest imagination today?
Toxey Haas: “Light control and reflectivity control, and ‘cloaking’ technology.”
SG: Despite the fact you’ve got many seasons of hunting ahead of you, let’s look into the future once again. Considering all your many accomplishments helping hunters be more successful, how would you want to be remembered?
Toxey Haas: “Much more important than any hunting successes we enable with our great camouflage patterns, is that at Mossy Oak we help people get the most out of life. And even more, we encourage all who join up with us to share those ways with others. Enriching lives…OUTDOORS! That’s Mossy Oak, and that’s what our great family here takes the greatest pride in being the best at.”
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